Updated: Jul 16, 2020
S3 Recommendation: Booths, sponsor signage, and stuffy boardrooms have been needing an upgrade for a while. We've been working through experiential aspects that can enhance the attendee experience to ensure you close your sales and hit your ROI at Trade Shows. Why not have your food and beverage sponsor send a meal kit out to your top sponsors? Our wheels are turning...
Purpose: Organizations often attend trade shows as a lead generation activity. Companies may also choose to host or sponsor a trade show to reinforce their image as an industry leader among those who attend.
Description: Event planning for trade shows involves negotiating sponsorship rates for booth space, advertising, promotion, and speaking opportunities where company leadership can speak. Trade shows are held in large spaces, showcasing the products and services of often hundreds of vendors.