Product Launch Events
Updated: Jul 16, 2020
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Purpose: Product launch events can range from internal meetings to inform all employees about any upcoming products to full-blown launch parties that create a buzz surrounding a product's release among customers and the media. Product launch events are most common for business-to-consumer (B2C) companies.
Description: Launch events are meant to generate media coverage and industry buzz prior to a product release. These events may include a flashy introduction to the product along with an address from the company's most important executives. Large product launches also tend to feel more like big parties with well-known guests, dinner, and entertainment, depending on the industry. Apple and Tesla are two companies that have perfected the model.
